Branding a Premium At-Home BBQ Experience

Brand Identity, Packaging Design, Social Media Templates, Print Design

The Challenge

Steak Delivery was launching a premium, grass-fed meat delivery service focused on high-quality, precut meats for backyard barbecues. The founders needed help shaping a brand that would reflect the organic, gourmet nature of their product — without feeling overly fancy or inaccessible. They were entering a competitive market and needed to look polished and trustworthy from day one.

The Solution

I created a bold, masculine, yet clean brand identity that leaned into the idea of simplicity and confidence. We developed a strong logo, cohesive color palette, and typography system that gave the brand an approachable yet high-end feel.

To bring the experience full circle:

I designed a menu and pricing guide that made ordering by weight and party size feel intuitive and upscale.
I developed social media templates that allowed the team to promote cuts, deals, and recipes with consistency.
I created custom packaging including a branded shipping box and tissue paper wrap — making unboxing the meat part of the luxury experience.
The vacuum-sealed meats were paired with simple, clear labels that elevated the perception of quality and professionalism.

The Impact

With a sleek, ready-to-launch identity, Steak Delivery was able to present itself as a premium brand from day one. The attention to packaging and presentation helped them build trust quickly with customers, encouraging repeat orders and social sharing. The Instagram templates gave them a polished digital presence that aligned with the product experience.