Sophisticated Cookies for the Modern Sweet Tooth
Rebranding Bogotá’s best cookies with French charm and girlish flair.
Brand Identity, Packaging Design, Social Media Templates, Print Design, Merch Design
The Challenge
Belle Bites is a high-end cookie bakery in Bogotá known for making New York-style cookies that rival (and honestly beat) brands like Crumbl. They wanted a brand identity that could match their product: rich, unforgettable, and stylish.
The client came to me with an old logo that used a watercolor illustration style. While it was pretty, it lacked the flexibility needed for packaging, digital applications, and high-end print. She asked for something sophisticated, elegant, young, and a little fun — a balance that isn’t easy to strike.
The CREATIVE APPROACH
I was excited to rework this brand from the inside out. After building a custom moodboard inspired by French patisseries, vintage monograms, and upscale packaging, the vision was clear:
Old money meets modern sugar.
She gave me full creative freedom, and I sent three concepts that matched her vibe but pushed her brand forward. She loved all three (and picked my favorite).
I delivered:
A refined new logo suite (3–4 variations) with a sophisticated yet playful tone
An elegant color palette blending soft pinks, deep browns, and creams
Carefully selected typography that felt timeless and upscale with a hint of femininity
A complete packaging system for boxes and tote bags
Stylish, branded social media templates that aligned with the new aesthetic
Before
After
The Impact
The new branding gave Belle Bites a distinct personality in a crowded dessert market. It communicates quality and attention to detail before customers even take a bite. Since launching the new look, the brand has felt more aligned, more recognizable, and far more shareable on social media.
