The Challenge

Burrito Bros, a small, fast-casual restaurant in Jupiter, Florida, wanted to grow beyond their local roots. They had a vision: to evolve into a full-service, family-friendly destination where people could relax, enjoy live music, and connect over great food in a rural, welcoming setting. The problem? They needed to reintroduce themselves with a new name, vibe, and identity — without alienating their loyal customer base.

The Solution

We transformed Burrito Bros into Taylor Farmhouse Café, a charming, farmhouse-style restaurant that honors its rustic Florida location while delivering elevated comfort food. My work included:

• Interior Design & Styling: Helped select light fixtures, curated the look and feel of the new space, and brought a cozy, timeless aesthetic that matched the brand’s vision.

• Custom Signage & Menus: Designed exterior signs that blended farmhouse warmth with roadside visibility, and created printed menus that communicated quality while staying casual and accessible.

• Logo & Brand Identity: Created a hand-drawn logo featuring the iconic farmhouse itself, bringing a personal, down-to-earth character to their branding.

• Website Design: Built a simple, intuitive site where locals could check menus, see upcoming events, and stay in the loop.

• Local Marketing Strategy: Launched a review incentive program that offered a free drink in exchange for honest feedback, helping build instant credibility.

The Impact

Within weeks, Taylor Farmhouse Café had dozens of glowing reviews on Google, Yelp, and TripAdvisor — setting them apart from nearby competitors. When the pandemic hit, the restaurant’s loyal base and strong online presence helped them stay afloat when others were forced to close. Community love and consistent branding gave them staying power.