Where taste meets tone.

Packaging Design, Print Design

OLD PACKAGING

INSPIRATION

The Challenge

Salo is a specialty coffee brand from Colombia with a beautiful concept: each coffee blend is tied to a musical composition based on its flavor notes. While the idea was rich and artistic, their packaging lacked the refinement to match. The client had previously worked with another designer but felt that the labels needed to look more modern, minimalist, and elevated — without losing the color-coded system that customers had come to recognize.

The Solution

My goal was to bring sophistication to Salo’s visual identity while preserving the emotional depth of its concept. Here’s what I delivered:

Minimalist Label Redesign: Cleaned up the layout and typography to highlight the elegance and craftsmanship behind each blend.
Color System Evolution: Maintained the original color codes for each flavor, but refined the palette by using tone-on-tone variations (different hues of the same color) to create hierarchy and depth without overwhelming the eye.
Packaging Consistency: Applied a modern, consistent design language across all labels to support brand recognition and a premium unboxing experience.

The Impact

After launching the updated packaging, Salo saw an increase in sales. The brand now visually aligned with its unique concept, helping it better connect with both local and international buyers. The new packaging reflected the harmony between flavor and music — making Salo not just a coffee brand, but an experience.